Common elearning market challenges

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The ultimate goal of all elearning is engaged learners who successfully achieve the desired learning objectives. Course creators and instructors direct all their efforts in building an elearning platform that will make an impact. But elearning comes with its own share of hurdles. Elearning providers and resource creators face a number of elearning market challenges that need to be addressed to make the platform popular and have a better market share. Here are the most common ones.

  1. Unrealistic deadlines

All elearning experts have at some point or another worked on unrealistic elearning training or development deadlines. These people have lost sleep over work, reallocated resources, and even tried to negotiate with an internal team or the client, but without much success. In cases where they could still manage to deliver on those timelines, the quality of the work has suffered.

  • Limited resources and tight Budgets

Many of the elearning projects are to be delivered using restricted resources and within tight budgets. In most cases, the elearning development team is limited to one or two persons and there are times when the stakeholders realize in the middle of the course development process, they will not be able to meet their expectations in the allocated budget. Stretching the budget in the middle is usually not the best solution and by doing so it might have other repercussions.

  • Low learner engagement

There are a variety of reasons why corporate learners disengage from the learning process. There is no worse online learning nightmare than having disengaged students. It is the absence of meaningful interactivity that disengages learners and impacts their performance. For learners to be fully engaged, one must provide them with immersive elearning experiences that require them to participate. Use of learning games, simulations, and fun quizzes can make the course enjoyable.

  • Connection to real-life 
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Remember, good elearning should get learners to change their behavior, and not just remember information to pass a test. Learners always intend to know why they are learning something. And, because it is in their syllabus or is a compliance mandate, mastering to pass a test is not often the best answer. By giving them relevant examples of how they can apply a skill in real-life can make more relevant and engaging to them.

  • Finding The perfect elearning tool

The market is flooded with options. There are so many authoring tools, interactivity builders, and even free template providers. There are so many tools to choose from but so little time. It is advisable to shortlist the must-have features based on the requirements, and also take advantage of tool demos and free trials. The ideal tool will address most of the elearning market challenges. In Addition, it should be affordable, supports rapid development, fits in with your entire learning ecosystem, doesn’t require many resources to operate it, and above all – aids in interactive elearning content development.

  • Language Barrier

The dominant language for e-learning is still English, and this presents one of the key elearning market challenges as English proficiency across some continents, like Africa, some Asian and South American countries, is still not very high. This provides a hindrance in getting access to the maximum possible consumers of the elearning resources.  

  • Appealing to a multi-generational audience

The audience is composed of unique individuals from all walks of life. Baby boomers and millennials, but alike, expect the same benefits from the online training courses. In such cases, appealing to a broad audience is one of the most common Learning and Development challenges faced today. In addition to different age groups, course developers must also consider the backgrounds and experience levels of corporate learners. For example, cultural norms that have an impact on any elearning course design.

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Common elearning market challenges

The ultimate goal of all elearning is engaged learners who successfully achieve the desired learning objectives. Course creators and instructors direct all their efforts in building an elearning platform that will make an impact. But elearning comes with its own share of hurdles. ELearning providers and resource creators face a number of elearning market challenges that need to be addressed to make the platform popular and have a better market share. Here are the most common ones.

  1. Unrealistic deadlines

All elearning experts have at some point or another worked on unrealistic elearning training or development deadlines. These people have lost sleep over work, reallocated resources, and even tried to negotiate with an internal team or the client, but without much success. In cases where they could still manage to deliver on those timelines, the quality of the work has suffered.

  • Limited resources and tight Budgets

Many of the elearning projects are to be delivered using restricted resources and within tight budgets. In most cases, the elearning development team is limited to one or two persons and there are times when the stakeholders realize in the middle of the course development process, they will not be able to meet their expectations in the allocated budget. Stretching the budget in the middle is usually not the best solution and by doing so it might have other repercussions.

  • Low learner engagement

There are a variety of reasons why corporate learners disengage from the learning process. There is no worse online learning nightmare than having disengaged students. It is the absence of meaningful interactivity that disengages learners and impacts their performance. For learners to be fully engaged, one must provide them with immersive elearning experiences that require them to participate. Use of learning games, simulations, and fun quizzes can make the course enjoyable.

  • Connection to real-life 
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Remember, good elearning should get learners to change their behavior, and not just remember information to pass a test. Learners always intend to know why they are learning something. And, because it is in their syllabus or is a compliance mandate, mastering to pass a test is not often the best answer. By giving them relevant examples of how they can apply a skill in real-life can make more relevant and engaging to them.

  • Finding The perfect eLearning tool

The market is flooded with options. There are so many authoring tools, interactivity builders, and even free template providers. There are so many tools to choose from but so little time. It is advisable to shortlist the must-have features based on the requirements, and also take advantage of tool demos and free trials. The ideal tool will address most of the elearning market challenges. In Addition, it should be affordable, supports rapid development, fits in with your entire learning ecosystem, doesn’t require many resources to operate it, and above all – aids in interactive elearning content development.

  • Language Barrier

The dominant language for e-learning is still English, and this presents one of the key elearning market challenges as English proficiency across some continents, like Africa, some Asian and South American countries, is still not very high. This provides a hindrance in getting access to the maximum possible consumers of the elearning resources.  

  • Appealing to a multi-generational audience

The audience is composed of unique individuals from all walks of life. Baby boomers and millennials, but alike, expect the same benefits from the online training courses. In such cases, appealing to a broad audience is one of the most common Learning and Development challenges faced today. In addition to different age groups, course developers must also consider the backgrounds and experience levels of corporate learners. For example, cultural norms that have an impact on any elearning course design.




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